1. Articles must be posted by the Thursday deadline or they will not appear in that week’s

Otter Know unless prior arrangements have been made with a Communications Chair

and/or the Otter Know/Update Editor. Exceptions will be made on a case by case basis

by a Communications Chair.


2. Almost anything can be posted on the website because there’s no space limit, but being

on the website does not guarantee being in an Otter Know/Update. Top priority for both

the website postings and the Otter Know/Update is given to articles directly about View

Ridge Elementary. If you need your article to appear in a particular edition of the Otter,

you should contact the editor directly.


3. Community articles must be directly related to elementary school aged children in

order to be considered for posting on the website. We may decline to post an article if we

don’t feel it’s appropriate for our audience. There is no guarantee that we will have room

in the Otter Know or Otter Update to post community articles. They are included on a

first come, first serve basis and only as space allows.


4. We will never post articles that serve only a commercial purpose (such as a posting

about a View Ridge parent’s business or items for sale).


5. The Otter Know is the school’s main newsletter, while the Otter Update is intended to

be shorter and only contain events that are occurring before the Otter Know will go out

on the following Tuesday. We encourage articles to be in the Otter Know, rather than the

Otter Update, because it is the main newsletter.


6. No photos where children can be individually identified should be posted on the

website or included in the Otter Know/Update, unless you have the express permission of

the parent, preferably in writing (like an email).


7. Headlines for the articles should be written in “Title Case” (also known as Headline

Style or Up Style) where the first and last words of the title and all nouns, pronouns,

adjectives, verbs, adverbs, and subordinating conjunctions (if, because, as, that, and so

on) are capitalized. In general, they should contain no punctuation (ex: period at the

end), although it may be appropriate to use an exclamation or question mark at times.


8. If the article contains a URL, it should be hyperlinked instead of spelled out.

RIGHT: Go online to register now.

WRONG: Go to to register.


9. If the article contains an email address, it should be hyperlinked instead of spelled out.

RIGHT: Email Jane for more information.

WRONG: Email for more information.


10. Articles that are longer than two paragraphs should include a “Read More” link.


11. If you ask a communications committee member to post an article for you on the

website, please have it in a Word format as it can be hard to cut and paste from a PDF.

Photos can be almost any format (JPG, PNG, etc.) but may be subject to size limitations.


12. There is no notification sent to the Communications Chair to let them know there’s

an article or event pending review. Authors should contact a Communications Chair

directly if their article or event is not posted within a reasonable amount of time.